RE/MAX Welcome Illustrations

Case Study: Welcoming Traditions, Illustrated with Heart

The Need for the Project
RE/MAX approached us with the idea of creating a series of social posts inspired by different countries’ welcoming traditions. As each new homeowner enters the RE/MAX family, they wanted something that felt specialized and personal to each market, reflecting cultural warmth and authenticity.

What We Did
We began by diving into research on welcoming traditions across various countries, uncovering the symbols, gestures, and customs that represent hospitality and home. From there, we developed a collection of illustrations tailored to each tradition—capturing both the spirit of the culture and the joy of a new beginning. Each post brought a blend of cultural specificity and universal warmth, designed to resonate with audiences around the globe.

Services Provided

• Creative Direction

• Illustration

• Social Media Content Creation