Dixie Fast-Acting Gummie Packaging

Case Study: Bold, Adaptable, and Market-Ready Packaging

The Need for the Project
A new product line needed packaging that could stand out on shelves crowded with competitors, while also being flexible enough to adapt to varying state regulations and market-specific requirements. Some regions did not allow fruit imagery, while others required additional product information—making consistency across packaging a unique challenge.

What We Did
We developed an abstract illustration system using simple line work, geometric shapes, and bold colors. This modern, eye-catching approach created a distinct shelf presence. The design system was intentionally modular, allowing for effortless adaptations across markets without sacrificing brand identity.

Services Provided

• Creative Direction

• Branding

• CPG Packaging Design

• Collateral Development

• Illustration