Alliterate Animals

Case Study: Bringing personality to the pour.

The Need for the Project
A new brewery was ready to launch with six core beers, each tied to an animal that represented the name of the brew. They had the spark of an idea—Boujee Bear, Rowdy Reindeer, Able Ape, and more—but needed help turning their vision into something fun, memorable, and shelf-ready. The challenge was to create playful illustrations that gave each beer its own character, while still feeling like part of a family under one brewery brand.

What We Did
We explored different creative directions for each animal, leaning into the personality hinted at in the beer names. A boujee bear dripping with attitude, a rowdy reindeer full of energy, and an able ape that embodied strength and cleverness—each character was carefully illustrated to capture the story behind the brew. To keep the lineup cohesive, we maintained a consistent illustration style, ensuring that while every beer had its own standout identity, together they formed a recognizable collection that proudly carried the brewery’s brand.

Services Provided

• Creative Direction

• Packaging

• Illustration